UX Design Internship at Amazon
Over the summer of 2022, I worked as a UX Designer for the Brand Protection Experience team. I was tasked with leading the re-design for the Brand Registry homepage, improving user navigation and experience through usability and concept testing. Unfortunately due to NDA, I can not show my work publicly, however, please do not hesitate to contact me for more information!
TIMELINE
May 2022 - August 2022
ROLE
UX Design Intern
TEAM
Brand Protection Experience Team
Context
What is Amazon's Brand Registry?
Amazon's Brand Registry is a set of tools and resources designed to protect and build brands, creating a better experience for customers using Amazon. Advanced technology is used to prevent, detect, report, and remove infringing content online to help stop bad actors on Amazon.
Overview
My deliverables
🚀 3 workshops - Helped design workshops for 6 different teams to align with the department's needs for the homepage
🚀 Affinity diagram with insights - Collaborated with a UX Researcher to uncover insights from the workshops to inform homepage design
🚀 2 homepage concepts - Designed, tested, and delivered 2 homepage concepts to designers, researchers, software engineers, and product management
🚀 4 nudge designs - Collaborated closely with UX designers to develop concepts for nudging Brand Registry users
🚀 3 designs for form improvement - Conducted research and analysis to identify reasons for form errors, then designed and presented ideas to software engineers.
🚀 Design specifications and documentation - Provided detailed design specifications outlining key elements such as colors and interactive elements. Included reasoning for design decisions and user flows
Reflection
My takeaways and what I learned
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👩🏼💻
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As my first work experience in the corporate world, I learned a lot in only 12 weeks. During this time, I was assigned three different projects which made it crucial for me to learn how to prioritize and plan my time for each project carefully.
One major learning was how to work with multiple stakeholders. Throughout the internship, I worked with UX researchers, UX writers, project managers, and software engineers. Including different stakeholders in the design process proved to me to be valuable for determining needs, creating a shared understanding, aligning everyone on the same page, and delivering better user outcomes faster.
While designing the homepage card concepts, I learned the importance of making cards more than just informative. Having interactive cards that have alternate purposes helps increases user engagement with the card.